About Me

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Crafting the Future of Fashion

With an instinct for the zeitgeist and strategic foresight, I drive brand evolution at the forefront of transformative trends. My designs resonate globally, appealing to a diverse audience from Gen Alpha to Gen X, across all genders. Combining creativity with strategy, I deliver designs that not only capture trends but also significantly boost business growth.

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Pioneering Success

My career is marked by remarkable achievements, including driving design sales beyond £500M and achieving 800% growth in collections. These milestones reflect my dedication, innovation, and commitment to excellence.

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Cross-Cultural Impact

My designs have been embraced by pop culture icons like Justin Bieber, Travis Scott, SZA, Floyd Mayweather, and Wang Yibo. This cross-cultural appeal highlights my strategic targeting and entrepreneurial spirit within the fashion industry.

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Strategic Collaborations

I have collaborated with leading brands such as LEVI'S and TOMMY HILFIGER, infusing their narratives with innovative insights. My partnerships with artists like D*Face and projects with Palace and Troyboi at Evisu demonstrate my ability to leverage creative collaborations to propel brands forward.

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Accumulated Expertise

With a BA (Hons) in Fashion Design from Nottingham Trent University, my expertise is further enriched by certifications from Central Saint Martins, the University of Oxford, and HarvardX Harvard University online initiatives.

Transformative Leadership

As a Senior Brand Consultant at Evisu, I guided the brand into its Evisu 2.0 era, leading initiatives like the 'Premium Value Japan Made' collection and introducing eco-friendly technologies. As Creative Design Lead, I directed the immersive Evisu concept store-gallery, integrating the work of artists like D*Face and INSA. My role involved aligning artistic visions with brand goals and sales objectives, showcasing my project management skills through complex international projects.

Looking Ahead

I am eager to bring my innovation-driven approach to remote or flexible hybrid roles in the fashion industry. My strengths lie in trend forecasting, brand management, concept creation, design ideation, brand transformation, and strategic collaborations. I am open to exploring opportunities that align with my passion for creating and my proven track record of success.

Let's Connect

I look forward to exploring potential synergies. Please reach out to discuss how we can collaborate.